The truth about attack ads: They work
“Change the Channel on Attack Ads,” pleads the Green Party of Canada in its own ads. “It doesn’t have to be like this.” The Greens are right in theory, wrong in practice.
Actually, it does have to be this way, because attack ads work. And as long as they work, parties will use them – the only difference today being that the Conservatives deploy more of them than any party in Canadian history.
... They’ve launched extremely personal attacks against Liberal leaders between elections, courtesy of the fundraising machine that the Harper party has built. And they’ve used more of these sorts of negative ads than Canadians have seen before.